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Bridging the Gap
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Bridging the Gap : An introduction to intercultural communication with China

Book Details

Format Paperback / Softback
ISBN-10 1915951046
ISBN-13 9781915951045
Publisher LID Publishing
Imprint LID Publishing
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 21st, 2024
Print length 192 Pages
Weight 356 grams
Dimensions 13.80 x 21.50 x 2.20 cms
Ksh 2,350.00
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This is the first title in the new “Global Business” series of books written by leading experts in the field of international business and management.

The book aims to provide a practical understanding of the key concepts and issues involved in communicating in today’s multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople.

By combining theory and practice, the book presents insights and techniques in inter-cultural communication.

How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?

This is the first title in the new “Global Business” series of books written by leading experts in the field of international business and management. The book aims to provide a practical understanding of the key concepts and issues involved in communicating in today’s multi-cultural world.

The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople. By combining theory and practice, the book presents insights and techniques in inter-cultural communication. How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?

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