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Broadcast Pharmaceutical Advertising in the United States

By: Janelle Applequist (Author)

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Ksh 7,900.00

Format: Paperback or Softback

ISBN-13: 9781498539531

Publisher: Lexington Books

Publication Date: Oct 31st, 2018

Weight: 249 grams

Dimension: 22.20 x 15.10 x 1.20 cms

Category: Advertising & society

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This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.

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