Broadcasters and Citizens in Europe : Trends in Media Accountability and Viewer Participation

Broadcasting is arguably the most influential and powerful industry. This book presents the main results of a programme of research that was financed by the European Commission conducted in 29 European countries. It analyses European trends from: the broadcasters' side; the citizens' side; and the regulatory side.

European media is experiencing a paradoxical form of growth: as media outlets surge and new technologies develop, major broadcasting companies are consolidating like never before. In Broadcasters and Citizens in Europe, an esteemed group of contributors look at what this paradox might mean for the European community. Are broadcasting audiences better informed than they were twenty years ago? And how has the advent of the European Union changed media practices? This essential volume explores a new media world in the context of a continent in flux.

“The book is a good source of information about institutional arrangements developed in European countries in the field of audio-visual policy. It gives an interesting and well-written account of how particular European countries and the European Union try to deal with different problems deriving from the ethical dilemma inscribed in the construction of media systems.”—Magdalena Rek, Journal of Contemporary European Studies

“Communication scholars will benefit from the focus on research from across Europe along with the theoretical implications. For media policy-makers and members of civic organisations, the taxonomy of instruments will provide an overview for possible policy development. Finally, the clarity with which this book is written will help college students understand the field of media and social responsibility.”— Jarim Kim, Media International Australia