Building Brand Value the Playboy Way
by
S. Gunelius
Book Details
Format
Hardback or Cased Book
ISBN-10
023057789X
ISBN-13
9780230577893
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 16th, 2009
Print length
188 Pages
Weight
466 grams
Dimensions
24.50 x 16.80 x 1.70 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 8,100.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Secure
Quality
Fast
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Get Building Brand Value the Playboy Way by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
