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Building Brands

By: Grace Ong Yan (Author)

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Ksh 10,500.00

Format: Hardback or Cased Book

ISBN-13: 9781848224070

Publisher: Lund Humphries Publishers Ltd

Publication Date: Oct 30th, 2020

Weight: 1136 grams

Dimension: 19.80 x 25.80 x 2.60 cms

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Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architecture, urban conditions, and conceptions of society shaped the ambitious branding goals of corporate clients.

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