Building Bridges for Multimodal Research : International Perspectives on Theories and Practices of Multimodal Analysis
New
Book Details
Format
Hardback or Cased Book
Book Series
Sprache – Medien – Innovationen
ISBN-10
3631662661
ISBN-13
9783631662663
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Nov 2nd, 2015
Print length
380 Pages
Weight
594 grams
Dimensions
15.70 x 21.50 x 2.80 cms
Ksh 12,550.00
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The book takes differences in multimodality research as a starting point to discuss old and new theoretical, methodological as well as analytical ideas for building bridges between various disciplines and approaches.
While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
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