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Building Corporate Identity, Image and Reputation in the Digital Era

By: T C Melewar (Author) , UK) Dennis Charles (Middlesex Business School (Author) , UK) Foroudi Pantea (Middlesex University London (Author)

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Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9780367531249

Publisher: Taylor & Francis Ltd

Publication Date: Jan 9th, 2023

Dimension: 23.40 x 15.60 x 106.00 cms

Category: Sales & marketing management

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Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

Get Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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