Building Critical Race Media Literacy : Countering the Narrative

Providing students and scholars with the tools they need to understand the problematic racialized social structures present in the mainstream media, this text highlights how students can be empowered to challenge these social systems.

Positioned to increase students critical understanding of systemic racial inequities depicted in various media texts, this text empowers students by encouraging them to question and act against systemic racial inequities as they recognize underlying messages depicted in media texts. Christine McWhorter highlights the racial issues embedded in media, the role of media in shaping cultural perceptions of race, and how these narratives can be challenged. The book serves as both an explanation of racial inequality in media and as a detailed framework for analyzing these issues, providing students with an indispensable guide to their own journey of creating counternarratives as media makers.

This book will appeal to students and scholars of media and communication studies and journalism exploring topics such as critical race media literacy, media literacy, media effects, inequality and representation in media, and media messages.