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Building Customer-brand Relationships

By: Don E. Schultz (Author) , Beth E. Barnes (Author) , Heidi F. Schultz (Author)

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Ksh 35,100.00

Format: Hardback or Cased Book

ISBN-13: 9781138133761

Publisher: Taylor & Francis Ltd

Publication Date: Oct 28th, 2015

Dimension: 25.40 x 17.80 x 45.30 cms

Category: Customer services

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Delivery by 8 October when you order within the next 1 days 8 hours 47 minutes 5 seconds

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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.

Get Building Customer-brand Relationships by Don E. Schultz at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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Mind, Body, & Spirit