Building Relationships : Online Dating and the New Logics of Internet Culture
Book Details
Format
Paperback / Softback
ISBN-10
1498535836
ISBN-13
9781498535830
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 1st, 2017
Print length
172 Pages
Weight
344 grams
Dimensions
15.40 x 22.80 x 1.50 cms
Product Classification:
Communication studiesMedia studiesCommunications engineering / telecommunications
Ksh 7,950.00
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Building Relationships uses an apparatus approach to media analysis in order to determine whether the synchronic logic of online dating is compatible with the historically diachronic logic of marriage.
Matchmaking is a tradition as old as marriage itself, and the activities and practices surrounding it have shifted alongside marriage. Building Relationships: Online Dating and the New Logics of Internet Culture uses an apparatus approach to media analysis to examine logics of compatibility, online dating site procedures, and user narratives of popular matchmaking sites. Shepherd''s investigation serves as a case study to help understand the larger relationship between contemporary identity and what she calls matching technologies, as well as the complex of big data, computational processing, and the cultural assumptions that power today’s most popular web applications.
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