Building Social Business : The New Kind of Capitalism that Serves Humanity's Most Pressing Needs
Book Details
Format
Paperback / Softback
ISBN-10
1586489569
ISBN-13
9781586489564
Publisher
PublicAffairs,U.S.
Imprint
PublicAffairs,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 10th, 2011
Print length
256 Pages
Weight
226 grams
Dimensions
20.80 x 13.80 x 1.90 cms
Product Classification:
Business strategyManagement & management techniques
Ksh 2,700.00
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The groundbreaking model for promoting good and social equality through business from Nobel Peace Prize- winner Muhammad Yunus
Nobel Prize winner and bestselling author of Banker to the Poor,shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems--a reminder that capitalism can take kindlier forms” (Spectator)
Social business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered microcredit and won the Nobel Peace Prize for his efforts to combat global poverty. Now social business, which harnesses the energy of capitalism to fulfill human needs rather than reward shareholders, is being adopted by leading corporations as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. Through examples of corporations such as BASF, Adidas, Danone, Uniqlo, and others, Building Social Business shows how an inspiring theory has become a world-altering practice, and offers practical guidance for those who want to create social businesses of their own.
Social business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered microcredit and won the Nobel Peace Prize for his efforts to combat global poverty. Now social business, which harnesses the energy of capitalism to fulfill human needs rather than reward shareholders, is being adopted by leading corporations as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. Through examples of corporations such as BASF, Adidas, Danone, Uniqlo, and others, Building Social Business shows how an inspiring theory has become a world-altering practice, and offers practical guidance for those who want to create social businesses of their own.
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