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Business Advancement through Technology Volume I

By: Alkis Thrassou (Author) , Demetris Vrontis (Author) , Leonidas Efthymiou (Author)

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Ksh 28,100.00

Format: Hardback or Cased Book

ISBN-13: 9783031077685

Publisher: Springer International Publishing AG

Publication Date: Dec 14th, 2022

Weight: 510 grams

Dimension: 21.60 x 15.40 x 2.30 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.

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