Business Advancement through Technology Volume I : Markets and Marketing in Transition
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
ISBN-10
3031077687
ISBN-13
9783031077685
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 14th, 2022
Print length
275 Pages
Weight
510 grams
Dimensions
21.60 x 15.40 x 2.30 cms
Product Classification:
Business innovationManagement & management techniquesSales & marketing
Ksh 25,200.00
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This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.
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