Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
ISBN-10
3031077644
ISBN-13
9783031077647
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 12th, 2022
Print length
250 Pages
Weight
478 grams
Dimensions
21.60 x 15.40 x 2.20 cms
Product Classification:
Business innovationManagement & management techniquesSales & marketing
Ksh 25,200.00
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This two-volume edited collection explores the impact of technology on business advancement. While Volume I offers insights into technological improvements in the field of global marketing, Volume II focuses on the implications of changing technology on work and employment.
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. While Volume I offers insights into technological improvements in the field of global marketing, Volume II focuses on the implications of changing technology on work and employment. It covers topics such as the role of technology in change management, digital transformation, and the impact of AI on employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for business students and researchers.
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