Business Analytics : Methods and Cases for Data-Driven Decisions
Book Details
Format
Hardback or Cased Book
ISBN-10
1316512150
ISBN-13
9781316512159
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 2nd, 2025
Print length
700 Pages
Weight
1,662 grams
Dimensions
21.10 x 26.30 x 3.30 cms
Product Classification:
Data analysis: generalBusiness strategyData capture & analysisMachine learning
Ksh 22,300.00
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Business analytics is about leveraging data analysis and analytical modeling methods to achieve business objectives. Suitable for senior and graduate students in business or data science, this innovative text presents methods in an intuitive fashion and backs up business applications with an approachable level of mathematical rigor.
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