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Business Analytics
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Business Analytics : Data Science for Business Problems

2021 ed.

Book Details

Format Paperback / Softback
ISBN-10 3030870251
ISBN-13 9783030870256
Edition 2021 ed.
Publisher Springer Nature Switzerland AG
Imprint Springer Nature Switzerland AG
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 5th, 2023
Print length 387 Pages
Ksh 11,900.00
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This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics.

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:

1. statistical, econometric, and machine learning techniques;

2. data handling capabilities;

3. at least one programming language.

Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.



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