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Business Communication
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Business Communication : Process & Product

Book Details

Format Hardback or Cased Book
ISBN-10 0357129237
ISBN-13 9780357129234
Publisher Cengage Learning, Inc
Imprint South-Western College Publishing
Country of Manufacture US
Country of Publication GB
Publication Date Jan 14th, 2021
Print length 736 Pages
Weight 1,791 grams
Dimensions 3.50 x 22.00 x 27.90 cms
Product Classification: Business communication & presentation
Ksh 53,400.00
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Interested in making your skills future-ready and recession-proof? Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This leading text and MindTap digital resources guide you in developing the communication competencies most important for professional success in today's hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and résumé writing. A signature 3-x-3 writing process, meaningful assignments and digital practice tools further equip you with the communication skills to stand out in business today.
Interested in making your skills future-ready and recession-proof? Guffey/Loewy''s best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This leading text and MindTap digital resources guide you in developing the communication competencies most important for professional success in today''s hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and résumé writing. A signature 3-x-3 writing process, meaningful assignments and digital practice tools further equip you with the communication skills to stand out in business today.

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