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Business Communication
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Business Communication : In Person, In Print, Online

Book Details

Format Paperback / Softback
ISBN-10 1305500644
ISBN-13 9781305500648
Publisher Cengage Learning, Inc
Imprint South-Western College Publishing
Country of Manufacture US
Country of Publication GB
Publication Date Sep 12th, 2016
Print length 560 Pages
Weight 1,162 grams
Dimensions 21.80 x 27.50 x 2.20 cms
Product Classification: Business communication & presentation
Ksh 13,500.00
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Discover a realistic approach to communication in today’s organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today’s most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint® decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.
Discover a realistic approach to communication in today’s organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today’s most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint® decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.

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