Business Communication: A Problem-Solving Approach: 2024 Release ISE
Book Details
Format
Paperback / Softback
ISBN-10
1266960600
ISBN-13
9781266960604
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 22nd, 2024
Print length
794 Pages
Weight
1,588 grams
Dimensions
26.90 x 21.30 x 2.80 cms
Product Classification:
Business & management
Ksh 12,300.00
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Business Communication: A Problem-Solving Approach prepares students to take charge of the communication challenges they'll face on the job. With a focus on effective decision making, the text provides a process for analyzing communication problems and thorough support for designing successful solutions. Students will gain a realistic picture of today's business environment, including the impacts of the global pandemic, the importance of inclusive, socially responsible communication, and AI technologies. Numerous end-of-chapter scenarios provide a wide range of opportunities for problem solving in context. This release continues its strong coverage of style and grammar, visual communication, and skillful oral communication. This release was developed with a focus on today's caring, collaborative, diverse, social, and highly pragmatic "self-driver" students who value flexibility and authenticity. All advice includes the "why" to support students in their future workplace success.
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