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Business Communication Today, Global Edition
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Business Communication Today, Global Edition

Book Details

Format Paperback / Softback
ISBN-10 1292353147
ISBN-13 9781292353142
Publisher Pearson Education Limited
Imprint Pearson Education Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 3rd, 2020
Print length 704 Pages
Weight 1,488 grams
Dimensions 21.70 x 27.50 x 3.00 cms
Product Classification: Business communication & presentation
Ksh 14,550.00
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For courses in business communication.
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students'' understanding of the material.

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

For courses in business communication.

Technology and communication intersect to prepare students for the workplace

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students’ understanding of the material.

Pearson MyLab Business Communication is not included. Students, if Pearson MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with MyLab Business Communication

MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


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