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Business Economics
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Business Economics

Book Details

Format Hardback or Cased Book
ISBN-10 0415837650
ISBN-13 9780415837651
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 19th, 2013
Print length 520 Pages
Weight 1,396 grams
Dimensions 25.00 x 19.40 x 3.00 cms
Ksh 34,200.00
Manufactured on Demand 0 in stock

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Clear, concise and written by an expert currently lecturing in the field, Business Economics focuses exclusively on what you need to know to achieve success in your business course and today's global economy.

The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.

This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas.

Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.


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