Business Economics
by
Neil Harris
Book Details
Format
Paperback / Softback
ISBN-10
0750644540
ISBN-13
9780750644549
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 20th, 2000
Print length
396 Pages
Weight
560 grams
Product Classification:
Business & management
Ksh 9,600.00
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Focuses on the real world of business and how this relates to economics. This book uses a variety of case studies and questions both to illustrate key points and for seminar and assignment work. It includes diagrams to aid the explanation of complex issues, and incorporates review and discussion questions.
''Business Economics: Theory and Application'' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.
The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer''s supplement accompanies the text.
The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer''s supplement accompanies the text.
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