Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and its Stakeholders
1st ed. 2014
Book Details
Format
Paperback / Softback
ISBN-10
1349481882
ISBN-13
9781349481880
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 17th, 2014
Print length
211 Pages
Weight
302 grams
Dimensions
14.10 x 21.50 x 1.60 cms
Product Classification:
Business & managementBusiness and ManagementBusiness strategyManagement & management techniquesManagement and management techniquesBusiness communication & presentationBusiness communication, etiquette and presentationBusiness mathematics & systemsBusiness mathematics and systemsOrganizational theory & behaviourOrganizational theory and behaviour
Ksh 14,400.00
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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business.
The rise of digital media and the public''s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don''t hold an MBA and didn''t study business in college.
Business Essentials for Strategic Communicators provides communication professionals and students with the essential ''Business 101'' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Get Business Essentials for Strategic Communicators by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
