Business Gamification For Dummies
Book Details
Format
Paperback / Softback
ISBN-10
1118466934
ISBN-13
9781118466933
Publisher
John Wiley & Sons Inc
Imprint
For Dummies
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 8th, 2013
Print length
320 Pages
Weight
606 grams
Dimensions
23.30 x 18.80 x 1.80 cms
Product Classification:
Business strategy
Ksh 3,250.00
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
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