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Business Gamification For Dummies

By: (Author) Kate Shoup , (Author) Kris Duggan

Werezi Extended Catalogue
Delivery in 34 days

Ksh 3,250.00

Format: Paperback / Softback

ISBN-10: 1118466934

ISBN-13: 9781118466933

Publisher: John Wiley & Sons Inc

Imprint: For Dummies

Country of Manufacture: US

Country of Publication: GB

Publication Date: Feb 8th, 2013

Print length: 320 Pages

Weight: 606 grams

Dimensions (height x width x thickness): 23.30 x 18.80 x 1.80 cms

Product Classification: Business strategy

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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

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