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Business Intelligence and Analytics in Small and Medium Enterprises
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Business Intelligence and Analytics in Small and Medium Enterprises

Book Details

Format Hardback or Cased Book
ISBN-10 0367173883
ISBN-13 9780367173883
Publisher Taylor & Francis Ltd
Imprint CRC Press
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 2nd, 2019
Print length 153 Pages
Weight 378 grams
Dimensions 16.20 x 24.30 x 0.90 cms
Ksh 31,500.00
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The use of new technologies in business intelligence and analytics is critical for managers to have a set of tools for better decision-making on business decisions. This book addresses several dimensions of BI&A in favor of SMEs. This book includes research related to new trends in the SME arena.

Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena.

This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area.

Features

  • Focuses on the more recent research findings occurring in the fields of BI&A
  • Conveys how companies in the developed world are facing today''s technological challenges
  • Shares knowledge and insights on an international scale
  • Provides different options and strategies to manage competitive organizations
  • Addresses several dimensions of BI&A in favor of SMEs

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