Business, International Edition
International Edition
Book Details
Format
Paperback / Softback
ISBN-10
1285095154
ISBN-13
9781285095158
Edition
International Edition
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2013
Print length
672 Pages
Weight
1,414 grams
Dimensions
27.50 x 23.30 x 2.50 cms
Product Classification:
Business studies: general
Ksh 15,250.00
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Features a survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. This title includes core topics within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues.
Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market.
Get Business, International Edition by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has pages.
