Business Model Innovation : A Blueprint for Strategic Change
by
Chander Velu
Book Details
Format
Paperback / Softback
ISBN-10
1009181696
ISBN-13
9781009181693
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 9th, 2024
Print length
306 Pages
Weight
450 grams
Dimensions
15.00 x 22.90 x 2.20 cms
Product Classification:
Business innovationEntrepreneurship
Ksh 5,000.00
Manufactured on Demand
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The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.
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