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Business Model Innovation
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Business Model Innovation : Concepts, Analysis, and Cases

Book Details

Format Hardback or Cased Book
ISBN-10 1138330515
ISBN-13 9781138330511
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 4th, 2018
Print length 292 Pages
Weight 694 grams
Dimensions 18.00 x 25.20 x 2.60 cms
Ksh 36,000.00
Werezi Extended Catalogue 0 in stock

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Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.

Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.


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