Business of Tourism : Concepts & Strategies
by
A K Bhatia
Book Details
Format
Paperback / Softback
ISBN-10
8120731182
ISBN-13
9788120731189
Publisher
Sterling Publishers Pvt.Ltd
Imprint
Sterling Publishers Pvt.Ltd
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Jan 1st, 2011
Print length
455 Pages
Weight
686 grams
Dimensions
23.90 x 17.40 x 2.20 cms
Product Classification:
Service industries
Ksh 6,300.00
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Examining one of the world''s most important and fastest growing economic sectors, this guide explains the complex tourism phenomenon in its various manifestations. Exploring the subject from a variety of disciplines -- such as economics, psychology, sociology, and geography -- the study also analyses new facets of tourism, including marketing and management, special-interest tourism, travel legislation, and business travel. Featured case studies also provide a global perspective of the tourism industry.
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