Business Planning and Market Strategy
Book Details
Format
Paperback / Softback
ISBN-10
1452282153
ISBN-13
9781452282152
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 2014
Print length
272 Pages
Weight
518 grams
Dimensions
23.20 x 18.80 x 1.30 cms
Product Classification:
Business strategy
Ksh 15,100.00
Manufactured on Demand
Delivery in 29 days
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Covering all the essential topics found in planning texts, guidelines and templates, this book provides insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed.
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote "thinking inside the box," author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional "how to" planning guides.
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