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Business Practices in Emerging and Re-Emerging Markets
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Business Practices in Emerging and Re-Emerging Markets

1st ed. 2008

Book Details

Format Paperback / Softback
ISBN-10 1349536911
ISBN-13 9781349536917
Edition 1st ed. 2008
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture US
Country of Publication GB
Publication Date Apr 9th, 2008
Print length 259 Pages
Ksh 16,200.00
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This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

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