Business Relationships for Competitive Advantage : Managing Alignment and Misalignment in Buyer and Supplier Transactions
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349514411
ISBN-13
9781349514410
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2004
Print length
246 Pages
Product Classification:
AccountingBusiness strategyManagement & management techniquesMarket research
Ksh 16,200.00
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This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier.
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