Business Relationships for Competitive Advantage : Managing Alignment and Misalignment in Buyer and Supplier Transactions
Book Details
Format
Hardback or Cased Book
ISBN-10
1403919046
ISBN-13
9781403919045
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 19th, 2003
Print length
246 Pages
Weight
454 grams
Dimensions
14.50 x 22.20 x 2.10 cms
Ksh 16,200.00
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This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier.
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
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