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Business Statistics for Competitive Advantage with Excel 2019 and JMP
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Business Statistics for Competitive Advantage with Excel 2019 and JMP : Basics, Model Building, Simulation and Cases

2019 ed.

Book Details

Format Paperback / Softback
ISBN-10 3030203735
ISBN-13 9783030203733
Edition 2019 ed.
Publisher Springer Nature Switzerland AG
Imprint Springer Nature Switzerland AG
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 13th, 2019
Print length 417 Pages
Weight 1,130 grams
Dimensions 29.20 x 21.40 x 2.60 cms
Ksh 14,200.00
Werezi Extended Catalogue 0 in stock

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The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers. Students learn to build models, produce statistics, and translate results into implications for decision makers.

The text features new and updated examples and assignments, and each chapter discusses a focal case from the business world which can be analyzed using the statistical strategies and software provided in the text. Paralleling recent interest in climate change and sustainability, new case studies concentrate on issues such as the impact of drought on business, automobile emissions, and sustainable package goods.

The book continues its coverage of inference, Monte Carlo simulation, contingency analysis, and linear and nonlinear regression. A new chapter is dedicated to conjoint analysis design and analysis, including complementary use of regression and JMP.​

For access to accompanying data sets, please email author Cynthia Fraser at [email protected].


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