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Business Strategy in a Semiglobal Economy

By: Panos Mourdoukoutas (Author)

Manufacture on Demand

Ksh 48,000.00

Format: Hardback or Cased Book

ISBN-13: 9780765613417

Publisher: Taylor & Francis Ltd

Publication Date: Jan 31st, 2006

Dimension: 22.90 x 15.20 x 59.00 cms

Category: Globalization

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Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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