Business Theft and Fraud : Detection and Prevention

Business Theft and Fraud: Detection and Prevention offers a broad perspective on business-related theft, providing a detailed discussion of numerous avenues of theft, including internal and external fraud, organized retail crime, mortgage fraud, cyber fraud, and extortion. Combining current research and the author‘s extensive experience with loss prevention and security, this professional text identifies industry trouble areas and offers techniques to combat business theft, such as how to identify sales underreporting, track sales by shifts, and educate employees on computer-related fraud. This publication is critical for those involved with loss prevention, security, or criminal justice. Business Theft and Frauds accessible, franchise-oriented scope will help many professionals identify and thwart threats in the evolving business world.

The very best business isn‘t born out of hunches, macho tactical skirmishing or simplybeing busy but is the product of careful calculation and understanding customers needs, wants and aspirations. Marketing Strategy Masterclass is ahow to book of marketing strategy focused on doing what our customers want us to do, how they want it done.Included throughout are the wise words of a choice selection of history‘s masters, depicted on the book‘s front cover.Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann.ABOUT THE AUTHORPaul Fifield has been extensively involved in strategic marketing training and education since 1980.His professional assignments have ranged from marketing strategy development for some of the UK‘s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities.Paul is also Visiting Professor of Marketing at the University of Southampton and at the Coll des Ing eurs in Paris.