Business-to-Business Brand Management
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
1848556705
ISBN-13
9781848556706
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 19th, 2009
Print length
504 Pages
Weight
504 grams
Dimensions
77.30 x 15.20 x 3.00 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 20,700.00
Manufactured on Demand
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Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
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