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Business-to-Business Brand Management

By: Mark S. Glynn (Author) , Arch G. Woodside (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781848556706

Publisher: Emerald Publishing Limited

Publication Date: Jun 19th, 2009

Weight: 876 grams

Dimension: 22.90 x 15.20 x 2.70 cms

Category: Sales & marketing management

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Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.

Get Business-to-Business Brand Management by Mark S. Glynn at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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