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Business-to-Business Marketing

By: Richard Owusu (Author) , Robert Hinson (Author) , Ogechi Adeola (Author)

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Ksh 13,700.00

Format: Hardback or Cased Book

ISBN-13: 9780367201470

Publisher: Taylor & Francis Ltd

Publication Date: May 18th, 2021

Weight: 764 grams

Dimension: 18.30 x 26.00 x 2.60 cms

Category: Management: leadership & motivation

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Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.

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