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Business-to-Business Marketing

By: Richard Owusu (Author) , Robert Hinson (Author) , Ogechi Adeola (Author)

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Ksh 7,200.00

Format: Paperback or Softback

ISBN-13: 9780367770884

Publisher: Taylor & Francis Ltd

Publication Date: Jan 9th, 2023

Dimension: 25.40 x 17.80 x 57.60 cms

Category: Management: leadership & motivation

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Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.

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