Business to Business Marketing Management : A Global Perspective
Book Details
Format
Hardback or Cased Book
ISBN-10
1003863302
ISBN-13
9781003863304
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 17th, 2026
Print length
542 Pages
Weight
1,190 grams
Ksh 30,950.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.
Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.
Get Business to Business Marketing Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
