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Business-to-Business Marketing Management
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Business-to-Business Marketing Management : Strategies, Cases and Solutions

Book Details

Format Hardback or Cased Book
ISBN-10 1780525761
ISBN-13 9781780525761
Publisher Emerald Publishing Limited
Imprint Emerald Group Publishing Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 4th, 2012
Print length 360 Pages
Weight 680 grams
Dimensions 23.40 x 15.60 x 3.30 cms
Ksh 20,500.00
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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

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