Business Unusual : Values, Uncertainty and the Psychology of Brand Resilience
Book Details
Format
Paperback / Softback
Book Series
Kogan Page Inspire
ISBN-10
1398602213
ISBN-13
9781398602212
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 3rd, 2021
Print length
264 Pages
Weight
336 grams
Dimensions
13.90 x 21.50 x 1.90 cms
Product Classification:
Business strategyBusiness innovationDigital lifestyle
Ksh 4,500.00
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Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.
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