Business Unusual : Values, Uncertainty and the Psychology of Brand Resilience
Book Details
Format
Hardback or Cased Book
Book Series
Kogan Page Inspire
ISBN-10
139860223X
ISBN-13
9781398602236
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 3rd, 2021
Print length
264 Pages
Weight
264 grams
Dimensions
54.50 x 14.40 x 2.40 cms
Product Classification:
Business strategyBusiness innovationDigital lifestyle
Ksh 9,350.00
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Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.
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