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Buy This Book : Studies in Advertising and Consumption

By: (Author) Andrew Blake , (Author) Barry Richards , (Author) Iain MacRury , (Author) Mica Nava

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Ksh 26,100.00

Format: Hardback or Cased Book

ISBN-10: 0415141311

ISBN-13: 9780415141314

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 5th, 1996

Print length: 368 Pages

Weight: 703 grams

Product Classification: Consumerism
Advertising

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Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

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