Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Book Details
Format
Paperback / Softback
ISBN-10
0226430413
ISBN-13
9780226430416
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 1st, 2001
Print length
248 Pages
Weight
384 grams
Dimensions
23.00 x 15.40 x 2.20 cms
Product Classification:
Media studiesConsumerismAnthropologyAdvertising industry
Ksh 5,900.00
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Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
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