Buying Buddha, Selling Rumi : Orientalism and the Mystical Marketplace
Book Details
Format
Paperback / Softback
ISBN-10
178607771X
ISBN-13
9781786077714
Publisher
Oneworld Publications
Imprint
Oneworld Academic
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 6th, 2020
Print length
320 Pages
Weight
366 grams
Dimensions
22.40 x 14.60 x 2.90 cms
Product Classification:
Philosophy of religionBuddhismHinduismIslamCultural studies
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How Eastern religions are commodified in the modern world, and why it matters
From jewellery to meditation pillows to tourist retreats, religious traditions – especially those of the East – are being commodified as never before. Imitated and rebranded as ‘New Age’ or ‘spiritual’, they are marketed to secular Westerners as an answer to suffering in the modern world, the ‘mystical’ and ‘exotic’ East promising a path to enlightenment and inner peace.
In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people’s lives.
In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people’s lives.
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