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California : Designing Freedom

Book Details

Format Paperback / Softback
ISBN-10 071487423X
ISBN-13 9780714874234
Publisher Phaidon Press Ltd
Imprint Phaidon Press Ltd
Country of Manufacture IT
Country of Publication GB
Publication Date May 24th, 2017
Print length 240 Pages
Weight 888 grams
Dimensions 20.80 x 27.00 x 2.00 cms
Product Classification: Product design
Ksh 4,700.00
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Chronicling the roots of Silicon Valley's impact on global contemporary design from the 1960s to the present day

This book examines California''s enormous impact on contemporary design, from the counterculture of the 1960s to the tech culture of Silicon Valley. On a more expansive level, California: Designing Freedom explores the idea that California has pioneered tools of personal liberation - from LSD to surfboards and iPhones. This ambitious survey brings together political posters and portable devices, but also looks beyond hardware to explore how user interface designers in the San Francisco Bay Area are shaping some of our most common daily experiences. Californian products have influenced contemporary life across the globe to such an extent that in some ways we are all now Californians. Put simply, ''Designed in California'' is the new ''Made in Italy''.


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