Campaign 2000 : A Functional Analysis of Presidential Campaign Discourse
Book Details
Format
Hardback or Cased Book
Book Series
Communication, Media, and Politics
ISBN-10
0742529134
ISBN-13
9780742529137
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2003
Print length
304 Pages
Weight
635 grams
Dimensions
23.60 x 15.80 x 2.60 cms
Product Classification:
Communication studiesElections & referenda
Ksh 19,550.00
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This work applies the functional theory of political campaign discourse - analyzing how messages acclaim, attack, or defend - to several different forms of campaign communication in the 2000 US presidential primary and general election. These forms include TV talk show appearances.
Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
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