Campaign Mode : Strategic Vision in Congressional Elections
Book Details
Format
Paperback / Softback
Book Series
Campaigning American Style
ISBN-10
0742501418
ISBN-13
9780742501416
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 27th, 2002
Print length
224 Pages
Weight
254 grams
Dimensions
22.80 x 14.70 x 1.10 cms
Product Classification:
Elections & referendaCentral governmentPolitical campaigning & advertising
Ksh 6,850.00
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Quality
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An examination of the strategic histories of five successful congressional candidates. The authors combine interviews, survey data, historical investigation and observation of the candidates to reveal the inner workings of electoral politics. They seek to demonstrate that campaigns do matter.
The pressures of contemporary electioneering force political professionals into "campaign mode"—a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates—Ohio''s Ted Strickland, Georgia''s Bob Barr, California''s Loretta Sanchez, Tennessee''s Harold Ford, Jr., and Pennsylvania''s Rick Santorum. The authors—both of whom have advised major political figures—combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.
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