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Campaigning While Black : Black Candidates, White Majorities, and the Quest for Political Office

By: (Author) Matthew Tokeshi

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Ksh 21,050.00

Format: Hardback or Cased Book

ISBN-10: 0231209266

ISBN-13: 9780231209267

Publisher: Columbia University Press

Imprint: Columbia University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 29th, 2023

Print length: 304 Pages

Product Classification: Ethnic minorities & multicultural studies
Black & Asian studies
Elections & referenda
Political campaigning & advertising

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Why is it so rare for Black candidates to win elections for governor and U.S. senator? Matthew Tokeshi examines the campaigns of every Black challenger for these offices from 2000 through 2020 and points to the significant effects of racial appeals to white voters.

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