Campaigns that Shook the World : The Evolution of Public Relations
by
Danny Rogers
Book Details
Format
Paperback / Softback
ISBN-10
0749475099
ISBN-13
9780749475093
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2015
Print length
232 Pages
Weight
384 grams
Dimensions
15.80 x 24.50 x 1.40 cms
Product Classification:
Public relations
Ksh 3,550.00
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Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.
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